Creating a New Campaign in your TrafficWave Autoresponder

One of the great benefits of building a downline in TrafficWave and earning money with their famous Affiliate payment program is that you also have the use of one of the best Autoresponder services there is. If you wish to become successful with internet Marketing, it is imperative that you become familiar with this tool.

Initially, you will have no need to create a new campaign in your autoresponder if OceanSwell is your first business. However, some of you may have other programs that you are also involved in, and learning to use your autoresponder will become invaluable.

Therefore, I have posted some simple step by step instructions for you to follow for when it becomes necessary for you to use your autoresponder.


1. Log into youR TW account.

2. Click on autoresponder in top menu.

3. On the next page, click on "create new campaign" on left side of page.

4. On the next page, enter new campaign nickname and new campaign discription and then click on "create new campaign" bar. If you are involved with something other than TEAM ATLANTIS RISING, name it after that program.  If not, call it "my first campaign".  :-)

5. On the next page, click "confirm"

6. On the next page, under letters tab, click on "create new letter" in the drop down menu.

7. On the next page, enter what you want to have as heading in "subject line"..this is the space that is empty.  Make it something eye catching.

8. Just below the subject line you will see a line that says "text only".  This is to make sure that those without HTML will be able to view your letter.  At the bottom of this page is a training article directly from TW that provides some excellent tips for creating an effective letter series.

9. Once you have completed your letter, click on "save this letter" at the bottom or top of the page.

10. Go back to letters tab and click on "create new letter" again...and follow same instructions above for your 2nd letter.

11. Repeat these steps until you have added all the letters you wish for this campaign.

12. When you have added all your letters, your blue screen will have all your created letters listed under "stored (held) letters.

13. Each letter has a box on the right where you enter a number to indicate which days you wish your letters to be sent.

14. In the box next to the first letter, add the number "0". This letter will then automatically be sent as soon as someone responds to one of your ads/capture pages.

15. For the remaining letters, you add the numbers you wish..for eg.."1" in box next to the 2nd letter means that the letter will automatically be sent 1 day after the 1st one.  It is recommended that subscriberts to your series receive a letter every 2 days.

16. Once you have assigned the numbers to each letter, click on "submit delay changes" located below your letters.

17. Your letters will then have been moved automatically up to the "Automated Follow-up Letters" section.

18. From now on, when you click on "autoresponder" in your top menu...you will see this campaign listed as well as how many letters it contains.

And, that is it. It is very simple.

EXCERP FROM A TRAFFICWAVE TRAINING ARTICLE:  Autorresponder Letter Series

The first step is to create 5 to 7 messages about your offer and add them to your AutoResponder Campaign.

These messages can be set to go out every 2 days.. With 7 messages, your prospects would receive your sales messages over a 2 week period.

Here is a simple guideline you can use to create your own follow-up letters:

Message 1: Sent Out Immediately.

In this message you would thank them for requesting your information. Give them a brief history about yourself to build some credibility. They need to know you are qualified to share the information with them. Then give them an overview of the information you are offering.

Be sure to include a link to your web site so they can get further details, place an order, or contact you for more information.

It's also a good idea to include your name and email address. Include a phone number if you want prospects to call you.

Message 2: Sent Out 2 Days Later.

In this message, you may want to give them a brief reminder of what you covered in your first message and focus on the benefits of your offer. What's in it for them? How is your product, service, or opportunity different from others? Use this message to let them know.

And be sure to invite them to your web site, include the link to your site, and include your name and email address so they can contact you.

Message 3: Sent Out 2 Days Later.

This might be a good place to include some testimonials from your company or a little more of your own personal story. If you are new and haven't quite created your own story yet, share success stories and testimonials from others that have used your products or services. Give an overview of how people are using your product or service. If you are promoting an affiliate plan, explain how others are building their income with your plan.

And, as always, be sure to invite them to your web site. Include the URL and include your name and email address so prospects can contact you.

Message 4: Sent Out 2 Days Later.

In this message, pick one feature in particular to focus on. Maybe it's about how your offer can help them save money, be more productive, lose weight, make money, etc...

Remind them that you are available to answer questions and provide support.

And, as always, be sure to invite them to your web site. Include the URL and include your name and email address so prospects can contact you.

Message 5: Sent Out 2 Days Later.

Use this message to be a little more personal. Let your prospects know that you are available to help them in any way you can. This message could be used to simply thank them again for requesting your information and assuring them that you are a real human being and interested in helping them succeed.

And, as always, be sure to invite them to your web site. Include the URL and include your name and email address so prospects can contact you.

Message 6: Sent Out 2 Days Later.

Use this message to stress another set of features from your offer. Share a few more testimonials from others or from your own experiences with your product, service, or opportunity.

Briefly review some of the details you have shared from previous letters.

And, as always, be sure to invite them to your web site. Include the URL and include your name and email address so prospects can contact you.

Message 7: Sent Out 2 Days Later.

This message can be used to ask for some feedback from your prospects. Tell them you have enjoyed sending the information and you hope it was helpful to them. Ask them if they have any concerns or what might be preventing them from making the decision to purchase from you or join with you.

Sometimes, you will get some good feedback from folks. They may share some concerns they have or tell you why they feel your offer may not be for them at this time.

Thank them for agreeing to receive your information and let them know you are still available to answer any questions they may have.

And, as always, be sure to invite them to your web site. Include the URL and include your name and email address so prospects can contact you.

For the next two weeks, your prospects will be receiving your sales letters. You don't have to remember to send them out. You don't have to remember which prospect has received which letter. Your AutoResponder is working for you behind the scenes.

Now your focus should be on two things:

1. Continuing to advertise to get more prospects in to your AutoResponder

2. Using the feedback you get from prospects to adjust your letters.

You may need to make a few changes. Maybe you see a recurring question from prospects. That recurring question is letting you know that you may need to cover that information a little better or more in depth.

This is just a simple guideline you can use to create your own follow-up messages for your AutoResponder. You may use more letters or less. The average for successful marketers seems to be in the 5 to 9 range.

Notice that each letter ended with a "call to action" where you invite the prospect to your web site or to contact you for more information.

This "call to action" is a critical element to the success of your messages. You must let prospects know what to do next and how to do it.

 

Yours in success, 

Brian Rooney 
TrafficWave.net LLC